Who we are
Learn more about Simpl — part of Sofia Motors. Over 20 years of experience, dozens of corporate clients, and individual solutions for operational leasing and fleet management.
Simpl (Sofia Motors) is part of ELG — an established automotive partner with experience in vehicle sales, maintenance, and management. Over the years, we have helped hundreds of companies and private clients choose the best solution for their mobility — from purchasing a new car to operational leasing and long-term rental. Our mission has always been to make car management easier, more flexible, and more transparent. Today, Simpl is the natural evolution of this experience — a modern, digital, and customer-oriented approach, backed by the stability of Sofia Motors.
We work with companies from various sectors — IT, manufacturing, logistics, construction, and services. Among our clients are both small and medium-sized enterprises as well as large corporate organizations looking for a reliable fleet management partner. Our individual clients also trust us because of the clear terms, fast service, and support after the contract is signed. We believe that long-term partnerships are built not only with good vehicles, but with a great attitude and real support.
The Simpl team combines decades of experience in the automotive business with innovative thinking and a digital approach. We have the resources, contacts, and professional network to provide the best vehicles under optimal conditions — from the first conversation to fleet replacement. As a non-banking company, we strive to offer a more flexible, transparent, and personalized service that saves time, effort, and unexpected costs. Our leasing, service, and mobility specialists ensure that every client receives an individual solution and impeccable service.
Easy, transparent, smart. With us, you don’t have to think about servicing, insurance, or paperwork — we take care of everything. Simpl Assistant gives you full control in real time. Who is the Simpl service suitable for? - For modern-minded people with an active lifestyle, for whom time is the most valuable resource. - For small and medium-sized businesses that do not want to spend time on vehicle maintenance.
Our philosophy is simple: 👉 You drive. We take care of the rest.
Choose the most convenient path to your next car.
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